Social Ela
Português
Nil Özen, social media consultant for shops and independent retail brands in Porto and Vila Nova de Gaia

Social media consultant

Social media for shops

Your shop changes collection, window and stock. Social media has to keep that rhythm.

Talk about your shop

Your shop changes collection, window and stock. Social media has to keep that rhythm rather than run two weeks behind.

Product photography, posts and ads built to bring people through the door, not just likes.

What usually goes wrong

The feed is behind the stock

Posting a piece that sold out last week costs you the sale and the trust. The feed has to move at the speed of the shelves.

Photos taken in a hurry

Bad light and a busy background make good products look cheap. A simple, repeatable setup fixes most of it.

Likes that never become visits

A post that entertains strangers far away does nothing for a shop that lives on the people within a few kilometres.

What I do for you

  • Product photography, or a simple setup and direction so you can shoot new stock yourself
  • A posting rhythm that follows arrivals, the window and the season
  • Captions that give a reason to come in: price, size, how long it will last
  • Stories and reels for new stock, without needing you on camera unless you want to be
  • Messages and comments answered, with reservations and questions passed to you
  • Local ads aimed at people close enough to actually walk in

Common questions

Does social media actually sell for a small shop?

It brings people to the door and it answers the questions that stop a purchase. The sale often happens in store, which is why we track visits and messages, not only likes.

I have no time to film. What then?

We plan a short shoot that covers weeks at once, or I film in store myself. The shop does not stop for content.

Can you run ads for a local shop?

Yes, small local campaigns work well for shops, as long as the profile is worth landing on first.

How we start

We talk about the shop, what sells and what sits. I come back with a plan and a price. No long contract to begin.

Tell me what is not working

A few lines are enough. No sales sequence, no account manager. I read every message myself and answer within a working day.