Social media consultant

I am Nil Özen

I have been on your side of the counter.

Turning guesswork into a simple social media plan: who you speak to, what you are known for and what gets posted

I work with small brands and independent professionals who know they should be on social media but are tired of guessing. I have run a business myself, so I know the account is the last thing you get to at the end of the day. My job is to take the guessing off your hands and give you a plan you can actually keep.

Here is the part most people get wrong: posting more is not a strategy.

Most accounts do not struggle because of the algorithm. They struggle because there is no clear idea of who they are talking to, what they are known for, or why anyone should care. Once that is decided, the content gets much easier to make and much easier to keep up with.

Your competitor is not more talented. They are just more consistent.Followers are not customers until you give them a reason to walk in.Posting every day is not a strategy. It is just noise with a schedule.If you cannot say who the post is for, nobody will save it.Your competitor is not more talented. They are just more consistent.Followers are not customers until you give them a reason to walk in.Posting every day is not a strategy. It is just noise with a schedule.If you cannot say who the post is for, nobody will save it.

Nil Özen at work, where the method came from: writing captions, planning the grid and watching what actually moved

How I got here

A short version of the story

I studied engineering before I ever wrote a caption, and that is still how I look at an account: measure it, change one thing, measure again. I moved into SEO and content editing in 2019, built and ran my own e-commerce brand for three years, took a marketing and sales consultancy course along the way, and later went back to school for a degree in social media management. In between I co-owned a restaurant, which is the fastest way to learn what a small business owner actually has time for. So the method does not come from theory. It comes from writing the captions, planning the grid, answering the messages and watching what moved and what quietly did nothing.

What I care about

Honesty over hype

If something will not work for your business, I will say so before we start, not after the invoice.

Plans you can keep

A rhythm you can sustain beats a burst of content followed by three silent months.

Your voice, not mine

The account should sound like you. My job is to make that voice clearer, not to replace it.

Numbers that mean something

Reach is nice. Conversations, saves and enquiries are better. We track what actually matters to you.

Ready to stop guessing?

Tell me what is not working. I will tell you honestly whether I can fix it, what it would take, and what it would not.

Work with me