Honesty over hype
If something will not work for your business, I will say so before we start, not after the invoice.
Social media consultant
I am Nil Özen
I am here to make social media make sense for you.
Work with meI work with small brands and independent professionals who know they should be on social media but are tired of guessing. My job is to replace the guessing with a plan.
Here is the part most people get wrong: posting more is not a strategy.
Most accounts do not struggle because of the algorithm. They struggle because there is no clear idea of who they are talking to, what they are known for, or why anyone should care. Once that is decided, the content gets much easier to make and much easier to keep up with.
How I got here
A short version of the story
I came to social media from the side of the person doing the work: writing the captions, planning the grid, answering the messages, watching what actually moved and what quietly did nothing. That is where the method comes from. Not from theory, from doing it.
What I care about
Plans you can keep
A rhythm you can sustain beats a burst of content followed by three silent months.
Your voice, not mine
The account should sound like you. My job is to make that voice clearer, not to replace it.
Numbers that mean something
Reach is nice. Conversations, saves and enquiries are better. We track what actually matters to you.
Ready to make your social media work?
Tell me about your brand and what you want from it. I will come back with an honest view of what is possible.
Work with me