Social Ela
Português
Nil Özen, social media consultant, founder of Social Ela

Social media consultant

Social Ela

Followers do not pay the rent. Customers do.

See how we can work together
  • 7 yearsin SEO and content
  • 3 yearsrunning my own e-commerce brand
  • 2 yearsin restaurants, including as an owner
  • Degreein Social Media Management

I have been doing this since 2019. Seven years of SEO, content editing and article writing, three years running my own e-commerce brand from product photos to paid ads, and two years in hospitality, first as a co-owner of a restaurant and then advising restaurant and fast food businesses on their social media and advertising. I also edit video, produce content with AI tools and grow my own content sites, which is where I learned what actually moves numbers rather than what sounds good in a proposal.

Hey there!

I am Nil Özen

I help small brands and independent professionals turn social media into something that works: a clear voice, a plan you can keep up with, and content that brings the right people in. No trends for the sake of trends, no posting into the void.

Where the method came from
Nil Özen, the social media consultant behind Social Ela, who helps small brands build a voice people follow

How I can help

Three ways in, depending on how much you want off your plate.

Strategy

A clear plan built on your goals, your audience and your capacity. You will know what to post, why, and when.

Start with strategy

Content

Captions, visuals and formats that sound like you and give people a reason to stop scrolling.

See content packages

Management

Full account care: planning, publishing, community and monthly reporting you can actually read.

Hand it over to me

I have worked your hours

Restaurants Hotels Shops

The method

Built to survive month three, when most accounts quietly go silent.

  1. 01

    Listen

    We look at where you are now: your audience, your voice, what has worked and what has not.

  2. 02

    Plan

    You get a strategy with content pillars, formats and a realistic posting rhythm.

  3. 03

    Create

    Content gets made and published, consistently, in your brand voice.

  4. 04

    Review

    Every month we look at what moved and adjust. No guessing.

A steady social media routine at work: consistency beats one brilliant plan you abandon

I have stood behind a counter at seven in the evening. I know exactly why the photos never get taken.

Nil Özen, Social Ela

Common questions

Which platforms do you work with?

Mainly Instagram, LinkedIn and TikTok. The choice depends on where your customers already are, not on where everyone else is posting.

Do I need to be on every platform?

No. One platform done well beats four done badly. We pick what fits your audience and the time you have.

How long before I see results?

Community and engagement usually move within the first two months. Sales driven by social take longer and depend on your offer, so I will tell you honestly what to expect before we start.

Do you work in English and Portuguese?

Yes. I work in both, and content can be produced in either language or both.

How much does social media management cost?

It depends on how many platforms you need, how much content is produced each month and whether paid ads are included. You get one fixed monthly figure in writing before anything starts, so there are no surprises later.

What is included in social media management?

A plan for the month, the content itself, writing the captions, scheduling and posting, replying to comments and messages, and a short report at the end of the month explaining what moved and what did not.

Do you work with small businesses?

Yes, that is most of my work. Small teams, one or two people, often the owner posting between shifts. The plan is built around the time you actually have.

Do you only work with businesses in Porto?

I am based in Vila Nova de Gaia and work with businesses across Porto and the rest of Portugal, plus clients abroad. For local businesses I can come to you and shoot content on site.

Do you run paid ads as well?

Yes, campaigns on Instagram and Facebook when they make sense. I will tell you plainly if your account is not ready for ads yet, because paying to send people to a weak profile wastes money.

Am I tied to a long contract?

No. We agree month by month. If it is not working for you, you say so and we stop, and you keep every file and account we set up together.

Ready to stop guessing?

Tell me what is not working. I will tell you honestly whether I can fix it, what it would take, and what it would not.

Start the conversation